Mother's Day

Mother's Day is celebrated in Sweden on the last Sunday of May, a tradition that began in 1919, inspired by the initiative of author Cecilia Bååth-Holmberg. The idea originally comes from both the 17th-century "Mothering Sunday" in England and the American teacher Anna Jarvis, who honored maternal love with white carnations at a memorial service in 1905.

Mother's Day is about celebrating and appreciating our mothers with thoughtfulness and gifts. This can range from handpicked flowers and homemade meals to more personal and unique presents like a beautiful mug, organic hand soap, or a cozy wool throw. Sustainable and high-quality products convey a sense of lasting care. Above all, the day is a reminder to show love and appreciation every day, not just through gifts but by spending time together and giving of oneself.

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